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Herb Lubalin: Typographer

Herb Lubalin: Typographer


Title: Herb Lubalin: Typographer [Unit 25]
Editors: Adrian Shaughnessy & Tony Brook
Consultant Editor: Alexander Tochilovsky
Design: Spin

Edition of 2000
In stock


This book, published by the London-based design publisher Unit Editions, focuses solely on [Lubalin’s] style of typography design, which Lubalin described both as “graphic expressionism” and “conceptual typography.” It also features lots of lovely spreads from the radical Ginzburg magazines, all of which have gone down in graphic design history. 
Fast Co Design


Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.

He even had names for what he did: he described it as ‘graphic expressionism’ or ‘conceptual typography’. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn’t been seen before.

Having published two books celebrating the genius of Herb Lubalin as a graphic designer working in many spheres, this new volume concentrates solely on Lubalin’s typography.

It comes with new texts, new design, new photography, and lots of previously unpublished material – and with a price tag that makes it accessible to a wide audience.


Size: 245mm×165mm
Pages: 208
Binding: Lay-flat bound
Special Features: Two paper stocks
ISBN 978-0-9932316-5-0

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